Paid Media & Ads
Google Call Ads
Some businesses — emergency home services, clinics, law firms — convert on the phone, not a web form. Google Call Ads are built specifically for that: driving qualified calls directly from the search results page, with tracking that shows which keywords actually produce a call.
What's included
- Call-only and call-extension campaign setup
- Call tracking and recording for quality and attribution
- Dayparting and call-routing strategy around business hours
- Ad copy built around urgency and click-to-call intent
- Ongoing bid and budget optimization based on call outcomes, not just clicks